Ad-Success Clients
Destinations
Kentucky’s Derby Region
Lexington Convention and Visitors Bureau
Lexington’s Bluegrass Region
Elizabethtown Tourism & Convention Bureau
Georgetown/Scott County Tourism Commission
The Kentucky Horse Park – 20th Anniversary & China Exhibit
Shepherdsville/Bullitt County Tourist & Convention Commission
Economic Development/Conference Centers
Lexington Convention Center
Morehead Conference Center
Triple Crown Convention Connection
LEXPO Convention Services
Travel Venues/Public Relations
The Palm Beach Zoo
Hilton Suites
Shakertown
Avant Travel
Websites
Lexington’s Bluegrass Region
Kentucky’s Derby Region
Blue Grass Airport
Bank Travel Management
Brandt House
Commerce Lexington (Formerly Lexington Chamber of Commerce)
Lexington Convention and Visitors Bureau
Lexington’s Bluegrass Region
Maps & Illustrations
The Palm Beach Zoo
Elizabethtown
Lexington Convention Center
Triple Crown Convention Center
Hilton Suites of Lexington Green
Associations
NTA, iSPA, TTRA, Travel Buyers Association
Find Us On Facebook & Youtube
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Proprietary Programs
 | ADACCOUNTABILITYThe first software application for tourism marketing directors which has modules giving a real time look at marketing parameters such as: ROI, production/advertising inventory, PR tracking, co-op documentation and more.
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 | MEDIA COMPA comphrehensive media, PR and co-op tourism database to track editorial calendars, media costs, added- value incentives, Internet/new media options and co-branding/co-promotion or PR opportunities.
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 | WEB CONTROLAffordable travel website infrastructure development which gives content entry control to tourism clients. Extensions include calendars, photo galleries, maps, website analytics and more.
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 | ELISTAn email distribution tool which can manage many segmented tourism email lists and tracks the email usage.
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 | PUBLISH INTERACTIVEA web-based publishing tool which takes visitor guides, meeting planner publications, golf guides and other long-form travel magazine formats and makes them interactive for the web viewer with many dynamic features. It also captures in-depth usage data to guide your marketing efforts.
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 | NFORCEA branding program which adds a new dimension to traditional branding. It incorporates partnership efforts, community involvement, obtaining “third party” media credibility, and value-added approaches to enhance the effectiveness of an organization’s branding efforts.
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 | AD AUDITA Marketing audit analyzes the effectiveness of present communication tools and makes recommendations to enhance future communication tools. The audit is based on both primary and secondary research.
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Documented Success
Destination Branding – Fast, Cheap and Good
AD-SUCCESS arranged a savings of over $ 20,000 for the small regional visitor’s bureaus in Central Kentucky by coordinating a co-op full page buy in a special issue of Delta Sky Magazine. When the national publication offered a “one-time-only” advertising value in a special “Bluegrass Section” (June 2008), AD-SUCCESS got to work to create an opportunity for regional tourism bureaus. By combining 1/6 page ads to make a full page media placement, the ad cost was only $ 2,300 per tourism bureau to reach an audience of over 3 million readers. The open rate for a 1/6 page ad is well over $ 6,000 in the publication.
ROI – Numbers Driven by New Programs and New Media
During our work with the Lexington Convention and Visitor’s Bureau (LCVB) the number of annual inquiries generated by advertising increased steadily and without interruption. AD-SUCCCESS developed the LCVB’s first web marketing program and a website that was in use for over 10 years. We assisted in developing segmented marketing campaigns, and introduced “packaged” travel into the advertising in the late 1990’sCopy to go here about recent event or article. Copy to go here about recent event or article. Copy to go here about recent event or article
Putting Passion into the Pasture – Experiential Travel
The Bluegrass Region of Kentucky is known as the “Horse Capital of the World.” Beautiful pastoral settings were the mainstay of the region’s advertising, until 2008 when visitor profile studies clearly showed that it is the family who travels to the region as a whole. The resulting branding campaign was titled “For the Fun at Heart” and rolled out complete with a new website (www.BluegrassKentucky.com), collateral, and advertising campaign. The campaign’s hallmark was its ability to depict experiential travel. Both the brochure and the press packet from this effort have been honored with a PRSA Award from the Public Relations Society of America, and the marketing campaign received a Kentucky Tourism Council Traverse Award.
If Opportunity Knocks, Don’t Just Open the Door, Let PR Tear it Off its Hinges.
It’s not every day a place the size of Elizabethtown (around 25,000) becomes the focus – and the title – of a major motion picture. With Elizabethtown, the movie, only three weeks from release, the Elizabethtown Tourism and Convention Bureau contacted AD-SUCCESS about the best way to capitalize on what could be a PR & tourism windfall. Despite the brief lead time, AD-SUCCESS created and distributed PR materials for this once-in-a-lifetime chance to shine the bright lights of Hollywood on a small, scenic Kentucky city. Along with press releases, print materials, and a gala reception, AD-SUCCESS produced and distributed an “in-movie theatre promo” that told the REAL Elizabethtown story to theatre audiences in Ohio, Tennessee, and Illinois – key markets for the town’s thriving tourism business. The overall effort resulted in a PR bonanza, as the Elizabethtown movie/city story was picked up ay the AP, and in regional TV and newspaper coverage.